Sugar Diddy

The world of football has already suffered the tyranny of very rich men stepping in to run a football club, ballsing it up completely with the initial splurge of overspending, before plunging the whole operation into administration and fleeing the country, with pitchfork-wielding yokels chasing them onto the plane. So you’d think that investors would think twice before dumping a load of cash into the black hole that is professional football, especially an erudite hip-hop mogul like Puff Daddy.

But no; according to The Sun Diddy is interested in investing in the ailing Crystal Palace, who are staring relegation from The Championship square in the face after being docked 10 points for going into administration. Apparently his UK spokesman also confirmed that he was in the market for the club. But why Diddy? WHY? Oh, he liked the name.

‘Diddy was in London meeting football fixers a couple of weeks ago,’ said a source. ‘The finance is in place, he's just deciding who he thinks he'll make a bid for. Portsmouth were mentioned but he thought Palace were a better idea. He could cover their debt and bankroll a return to the Premier League. He liked the name as well.’

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