Sam Allardyce named West Ham manager

Sam Allardyce was today named as the new manager of relegated West Ham United.

The club's owners, David Sullivan and David Gold, will be hoping that the former Bolton, Newcastle and Blackburn can win promotion back to the Premier League in his first attempt.

Big Sam, who has been out of work since he his surprise sacking by Blackburn back in December, replaces the hapless Avram Grant who was fired just minutes after West Ham were relegated in May.

Allardyce is reported to have been offered a substantial bonus if he can secure promotion from the Championship and was in a buoyant mood at his unveiling earlier today.

'It's a fantastic club with a great tradition and loyal supporters,' Allardyce said. 'I am determined to get this club back up.'

However, West Ham fans are unlikely to share their new manager's enthusiasm with Allardyce's teams known for a direct brand of football completely at odds with the East London club's traditionally cultured style.

While Sullivan and Gold appear to value pragmatism over sentiment Allardyce tried to assure fans that he would not ignore the club's history.

'I know there will be West Ham fans asking whether I'm going to abandon the style of play that's been the club's heritage over the years,' Big Sam said.

'All I'll say is it will be a tale of home and away. At Upton Park we'll try to play the kind of game the fans want.'

'We will aim to continue in the same way on our travels but we'll also be tough, hard to beat and utterly resilient.'

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