Olympic tickets out of synch

Just a couple of days into 2012 there was embarrassment for the organisers of the London Olympics. They had to admit that they had sold 10,000 too many tickets for the synchronised swimming events.

It might seem surprising that there was such a demand for the frankly baffling underwater dance routines, but when some operative made an error and programmed 20,000 into the availability column instead of the correct 10,000, the tickets were snapped up.

Buyers have been contacted and asked to return the tickets. They will be compensated with tickets for other events, from a supply held back for just such a contingency. At least the organisers seem to have taken the potential for human error into consideration.

The organising committee put out a statement: "In December we contacted around 3,000 customers who had applied for tickets in the four sessions during the second round sales process. We are exchanging their synchronised swimming tickets for tickets in other sports that they originally applied for."

It’s not inconceivable that may of those ticket-holders had bought the synchronised swimming tickets in desperation to see any Olympic event. They may consider it a smart investment in that now they might get to see a sport that doesn’t require an orchestral accompaniment.

The ticket sales process has been complicated and controversial, but what can’t be disputed is that it has been highly lucrative. The organising committee has already banked £537 million of their target of £670 million, with the final batch of tickets going on sale in April.

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